The editorial offices of the Brandon/SouthShore edition of the 125-year-old St. Petersburg Times are housed in The…More Times Building at Winthrop. The Greek-revival, marble building is a showcase of the Winthrop Town Centre, southwest of Bloomingdale Avenue and Providence Road.
The Brandon/SouthShore Times is inserted into the larger home paper, but is also mailed to 50,742 addresses. It has a reported circulation of 77,300 readers. In addition to Brandon and SouthShore, the paper promotes its coverage of "Riverview, Sun City Center, Valrico, Apollo Beach, Ruskin and beyond.""Beyond" includes many neighborhoods, including Bloomingale, Mango, Seffner, FishHawk, Gibsonton, Boyette Springs, Dover, Thonotosassa, Lithia and Plant City.