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If You Don't Like Mad House Sandwich Shop's Food, Then Go Somewhere Else

A new restaurant offers a variety of sandwiches and unique approach to customer service.

Mad House Sandwich Shop owner Gino Sierra isn't the least bit humble about his food.

"I make the best sandwiches around," declared Sierra.

The former owner of the Mr. Empanada franchise at 10312 Bloomingdale Ave., Suite 111, Riverview, for five years, Sierra gave up the franchise to start his own restaurant in the same location.

The new restaurant features selections such as pork Sierra roasts himself, ham baked right at the restaurant and homemade meatballs with marinara sauce, Sierra's own recipe.

"Everything is handmade, from the ham on the Cubans to the best deviled crab in the state made with 100 percent real crab meat," said Sierra. "Our goal is to give our customers great food at great prices."

The bread is made fresh daily at Casino Bakery and Sierra uses all produce grown by local farmers.

"If I had the space, I'd make my own cheese, too," he said.

His most popular sandwich is the Continental, a triple decker sandwich on pumpernickle bread containing ham, salami, roast beef, mozzarella and Swiss cheese that is butter pressed and then quartered.

"It's big enough for two people," said Sierra.

But what truly sets Mad House Sandwich Shop apart is Sierra's unique take on customer service.

"Here, the customer is not always right. We are," he said. "I make a great sandwich and I don't allow any substitutions. I can get snarky, and sometimes downright rude about it. If the customer doesn't like it, he can go somewhere else."

Opened last month, the new restaurant seats 28 people. Sierra is in the process of obtaining his wine and beer license and plans to serve Cigar City Brewing of Tampa  products along with wine and sangria.

Mad House Sandwich Shop offers carryout as well as delivery through TakeOut Butler.

For more information, call 813-623-6232.

John August 11, 2012 at 12:12 AM
Mr. Sierra, It appears too many people on this planet support the "entitlement gene". You are a smart businessman who seems to possess a unique idea of reality. A sense of a needed shakeup. Get over yourselves people. Smile and go have a great sandwich. This gentleman runs a business with a sense of humor, who also hopes to support other independent businessess, by buying goods locally. Thank You Sir. John
Mike Kelly August 16, 2012 at 11:35 PM
you should go in and show them off .. You might get a free coke..
michelle December 18, 2012 at 03:17 PM
I wish I could go to this place, but I did walk in once. And walked right out. I don't need to be yelled What the Eff do you want lady, ever to me. I like the concept and don't mind even being rude to customers/No Subs/Etc, but insulting and yelling the eff bomb in my face is uncalled for.
Dan January 03, 2013 at 04:55 PM
Yes michelle he did the same thing to my girlfriend. Gino is really lucky I didn't hear him. Just drove by and noticed they were closed. Now you know what the customers thought of your wooden middle finger. Find a permenant home for it Gino.
Gar January 08, 2013 at 08:51 PM
Good Riddance to another generic sandwich shop with a non-caring owner....and take George with you!

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