For the first time ever, the Westfield Brandon shopping mall will open its doors at midnight Black Friday to give shoppers a head start on their holiday shopping.
Additionally, Westfield is providing shoppers with various tools and services that will help make holiday shopping as convenient and easy as possible.
In an effort to spread holiday cheer and goodwill this season, Westfield has teamed up with local nonprofit organizations and charities for a Festival of Trees.
In addition to creating a magical holiday experience for its shoppers, Westfield has set out to provide various digital tools that make holiday shopping simple and convenient. With shoppers’ valuable time in mind, Westfield is implementing a Santa Photos FastPass program, which will allow customers to purchase their photo packages of kids with Santa in advance via www.westfield.com for access to a special FastPass line upon arrival after showing their receipt. Those who download the free Westfield App v2.0 will receive $3 off of Photo Package A.
The Westfield App has an entire suite of features that were developed to save shoppers time and money, including expanded keyword search functionality to find specific products, special events, dining options, store locations and more; an enhanced mall directory and map; curated holiday offers and deals from the mall’s retailers; social media integration for real-time updates; and a voice-command concierge feature that allows shoppers to “Tap to Ask” anything from “Where can I take Santa photos?” to “Where can I buy a gift card?”